• Data Intelligence

    Let our Data Intelligence drive your Business Strategy.

  • A database of over 19 million

    We have various data products, accessing around 19 million economically active South African consumers. Our campaigns are always strategic, highly segmented, targeted and accurate. We can provide you with fully compliant opt-in and opt-out databases to leverage the right objective for your brand.

  • Removing Mystery

    We believe in the union of data and its subsequent insights to create meaningful campaigns that target the exact consumer via the most effective channel

    • Direct Marketing

      We are partnered with one of the biggest email and SMS marketers in South Africa. With a bespoke marketing platform and extensive reach into the SA population we are guaranteed to reach your perfect customer. Anthropology has access to 11 million fully opted in subscribers, as well as a legally compliant opt out database of over 19 million economically active consumers.  

    • Lead Generation

      Through our data and strategic affiliate partners, Anthropology can generate quality leads for purposes such as list building, e-newsletter list acquisition or for sales leads. Allow us to show you how our leads can fit into your inbound and outbound marketing strategy.

    • Database Management

      We take away the hassle of managing complex data, maintaining compliance, and seamlessly running campaigns that generate results.

    • Data Enrichment

      Does your customer list have missing information that could be crucial to the success of your business? We have so much awesome demographic and location data! We provide enrichment per field as well as full demographic and location audits.

  • The study of Humankind

    The name Anthropology is no coincidence, as it is our mission to constantly study and evaluate consumer data, interactions and trends. Meaningful marketing has to be born out of really understanding who you are speaking to and what makes them tick. The study of humankind… this is what we are all about.

  • Some of our Clients

  • Contact Us

    Anthropology is based in Cape Town, South Africa. Email us and let's get you in touch with your exact consumer.

    Get in touch